Slow Research Academy › Uber › Unit 5 “Growth and Limits”, lesson 2
Gross Bookings growth comes from more trips at lower price points, and Delivery's share is rising
This unit asks: Where can Gross Bookings still grow, and will margin gains slow?
Gross Bookings grew about 19% in 2025, mainly from more users with a slightly lower amount per trip; Delivery contributed over half of the increase in Gross Bookings and about 42% of the increase in segment profit.
Over the past two years, the Uber ride screen has gained a few lower-priced options: Wait & Save, which costs less if you wait a few minutes; Moto, a two-wheeler; and UberX Share, which shares a ride with strangers.
These options lowered the floor on fares and also brought in new users.
Gross Bookings grew about 19% in 2025, mostly from more users
Gross Bookings can be split into three numbers multiplied together: users × trips per user × Gross Bookings per trip.
This is the beginning of the lesson. The full lesson has 4 cards, key takeaways and a quiz. Become a member or purchase the course to continue.
Slow Research Academy explains company fundamentals for learning and does not provide investment advice.